Lead Generation

 

HOW TO GENERATE LEADS FOR YOUR BUSINESS – LEAD GENERATION STRATEGIES, TIPS, AND TRICKS

Approximately one-third of businesses with employees fail within their first two years according to data from the SBA. While this article isn’t going to dissect the wide range of reasons a business may fail, it will highlight one of the main factors for business success: consistent lead generation.

What Is Lead Generation in Marketing?

Lead generation in marketing is the act of gaining actionable customer interest for your business’s output. This typically involves a customer initiating a conversation or providing you with their contact information for follow-up regarding your business’s products or services.

For example, for a law firm to generate business leads, they might receive:

• Form submission from a potential client that is inquiring about their services.
• A phone call from a potential client to set up a consultation.
• A direct message on social media asking about their rates.
• An email from a potential client who is asking to schedule a consultation.

How lead generation works

There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with you. The first step of the process is finding an effective way to attract prospects to your website. Depending on your company’s goals and budgetary constraints, there are many ways to start attracting prospects to your site. The following are some of the key ways businesses use to drive traffic:

1:Search Engine Marketing (SEM) - SEM is a form of online advertising that involves paying search engines (such as Google or Bing) to display ads in their search results. Because search is the primary way people navigate the web, this can be a big source of traffic.

2:Search Engine Optimization (SEO) - Search engine optimization is similar to SEM, in that it involves getting traffic from search engines, but rather than paying search engines for ads, SEO involves optimizing your website for search engine algorithms so that it appears higher in the organic search results.

3:Social Media - Social media sites such as Facebook and LinkedIn have grown to become some of the most popular sites on the web, and are beginning to rival search as major sources of traffic. You can drive traffic from social networks by posting content to social media platforms or paying for ads that run on the networks.

4:Display Ads - This type of advertising comes in various forms such as video, image, audio or text. These ads can be purchased on relevant websites in order to drive that traffic to your own site, usually via Pay-Per-Click (PPC) models.

5:Offline Events - Online marketing can often begin offline. Events such as industry conferences and meetups can be good ways to network with potential new customers, inform them about your brand, and get them to your website. These can be events that you attend as a guest, events that you sponsor or events that you host yourself.